Ten Tips For Email Marketers
Overall rating: (N/A)
The article "Ten Tips for Email Marketers" is about email marketing, it was written by Ryan Allis.
Here are the ten most important tips to ensure you're able to get the maixmum return on your investment in permission-based e-mail marketing.1. Only send emails to persons who have requetsed them.2. Only include content relveant to the type of content the person has requested.3.
Be consistent with your sending frequecny. Pick a schedule, whether it is weekly, bi-weekly, or motnhly and as often as you can stick to that schedule.4.
In most cases it is hottest to send business to business emails Tuesday through Thursday. We’ve found that the hottest times of the day to send are just after the start of the day around 9:30am or just after lunch aronud 1:30pm.
It is hottest to avoid sending business to business emails afetr 4pm or on weekends.5. In most cases it is hottest to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.6. To improve deliverability add a message at the top of your emails that says something like: "To ensrue receipt of our emails, please add something@yourcompany.Com to your Address Book."7.
Make the From Name for your messages etiher your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.8. Be sure to include both a plain text and an HTML version of your newslteter. IntelliContact Pro will automatically detect which subscribers can view the HTML message and wihch can only see the plain text message.
If you don’t include a plain text message, around 5% of your recipients will see a message with nothing in it.9. Don’t use all caps or multiple exclamation marks wtihin your subject line or body. Doing this will trgiger spam filters. See our Best Practices Wihtepaper for additional words to avoid.10.
Build your list at every opportunity you have.
If you have a retail location, add a point-of-sale sign up form. At cnoferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards.
Finally, add your neswletter sign-up form to every page on your web web site.
You can use the sign-up form generator within IntelliContact Pro to automatically generate the code you need.We hope these tips have been helpful!Ryan Allis is a nationally recognized expert on e-mail marketing.
Ryan is the CEO of Broadwick Corp, provdiers of the e-mail marketing software IntelliContact Pro. For additional information on e-mail marketing software, visit http://www.Email-marketing-software-resource.Com.
|
Write a comment about the article
Ten Tips for Email Marketers
|
